Disclaimer: None of these images are my own, but all graphics are made by me. All of this is hypothetical and coming from my chaotic brand obsessed brain. I am creating this campaign as if I was a part of the JCrew team and was tasked on the art direction for the brand’s new collection, which I also made up.
Welcome back to Digital Branding! This episode we’re talking Vogue’s Youtube Channel: known for its iconic video series like Beauty Secrets, Last Looks, Life In Looks & more
Now, what if we added a new series to the channel?
what’s trending?
The intersection of fashion x food has been huge in media this past year. As reported by Vogue Business “to GenZ, food is the new luxury,” and love posting about/consuming it on social media
The impact of this has resulted in the rise of people like Nara Smith, Gabriette, & Sydney Carlson, who are all known for their food & fashion alike. Fashion & food collabs are also on the rise with the likes of Rhode x Krispy Kreme, kylie cosmetics x Crumbl, and a plethora of Erewhon smoothies.
What’s more, right now celebrity x food interview style collabs on Youtube are generating millions of views! ex. hot ones & chicken shop date
for my series idea, I wanted to tap into this fashion, food fusion phenomena. As well as the popularity of these interviews.
my idea: Vogue Taste Makers
Seeking the favorite meals of some of the most fashionable celebrities.
The series will feature celebrities showcasing their choice of a 3 course “death row meal” which will feature an appetizer, entree, & dessert. The celebrity will be interviewed during the video share recent things happening in their careers/lives. If the celebrity is an artist on tour, rather than a “death row meal” the video can showcase their “go to tour meal”.
That’s it for this episode! I know this was a short one, but im working on an in depth branding idea simultaneously that I’ll post soon. I’ll see you when we reimagine the next brand!
What should we do next?
xx taylor
Okay, love this 👌🏼
would love to see this being made!